Situation
A travel agency based in Kolkata had built a decent following on social media but was struggling badly when it came to organic visibility. Despite being in the market for over a year, their website still wasn’t ranking on Google — which meant almost zero traffic from search engines.
Challenges
The travel niche in Kolkata is super competitive, and this agency was getting buried under better-optimized competitors. When I stepped in, I discovered a few major issues right away. The website had multiple H1 tags (due to custom-coded themes), and even getting small changes approved was slow. The mobile responsiveness was poor — a huge red flag for both users and SEO. Despite their social media success, their on-page SEO efforts weren’t helping them to rank.
Task
My job was to fix the technical and strategic SEO gaps, and get them ranking — within a tight 6-month window.
Action
I started with a comprehensive website audit to identify all the technical blockers and content gaps. From there, I focused on three key areas:
● Technical SEO Fixes
Worked with developers to gradually correct structural issues, including proper heading hierarchy and improving mobile responsiveness.
● Topical & Seasonal Content Strategy
Since travel demand shifts with the seasons, I built a content calendar focused on both domestic travel (top places to visit in India) and international travel (popular Asian destinations) — aligning it with seasonal search trends.
● On-Page SEO & Backlink Building
Optimized key landing pages for search intent, improved internal linking, and started building high-quality backlinks to establish domain authority.
Result
Within just a few months:
✅ Their rankings started climbing steadily
✅ By the 4th month, they landed on Google’s first page for the search queries in Domestic and International tour packages keywords
✅ Organic traffic increased significantly, bringing in more leads and conversions than before
✅Bounce rate dropped and click-through rates improved
✅Today, they’re recognized in search results as one of the top tourism company in Kolkata